Market assessment and competitive benchmarking for an EdTech founder, delivered via 180 Degrees Consulting.
An EdTech company building AI learning systems for neurodivergent children. The brief was to size the market, benchmark the competition and produce investor-ready materials.
Six product differentiators the company could defend, the sharpest being eye-tracking for distraction detection. In a category where most products claim personalisation, a measurable attention signal is a real technical moat rather than a marketing line.
With two weeks left, the founder relocated to Hong Kong. The market assessment, the competitive landscape and the investor materials were all geography-specific, so all three were rebuilt from scratch for the new market.
Nothing from the original sizing carried over. The competitor set was different, the regulatory framing for special educational needs was different, and the funding environment was different.
Geography is not a parameter you swap at the end of a market assessment. It determines the competitor set, which determines the differentiators worth claiming.